Catalog Entries |
Fall 2014
May 05, 2024 |
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 | Select the Course Number to get further detail on the course. Select the desired Schedule Type to find available classes for the course.
Important course information such as co-requisites and pre-requisites can be found in the UGA Bulletin. |
| MARK 9560 - Advanced Seminar in Psychological Models of Consumer Behavior |
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A comprehensive review of the psychological literature as applied to the study of consumer decision-making and behavior. The course will focus on cognitive and social psychology apsects of consumer behavior with an emphasis on generating high quality consumer research ideas.
3.000 Credit hours 3.000 Lecture hours Syllabus Available Levels: Doctoral, Educational Specialist, Masters Schedule Types: Lecture, Seminar Marketing Department Course Attributes: Campus Fee Package |
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