Catalog Entries |
Fall 2014
Apr 30, 2024 |
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 | Select the Course Number to get further detail on the course. Select the desired Schedule Type to find available classes for the course.
Important course information such as co-requisites and pre-requisites can be found in the UGA Bulletin. |
| MARK 7930 - Marketing Planning and Strategy |
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Exploration of issues in strategic marketing and key factors that influence the formulation of marketing strategy. A second major thrust of the course is to link strategy to performance by focusing on the strategy formulation and implementation processes (i.e., planning).
3.000 Credit hours 3.000 Lecture hours Syllabus Available Levels: Doctoral, Educational Specialist, Masters, Undergraduate Schedule Types: Lecture Marketing Department Course Attributes: Campus Fee Package |
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