Catalog Entries |
Fall 2014
Apr 29, 2024 |
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 | Select the Course Number to get further detail on the course. Select the desired Schedule Type to find available classes for the course.
Important course information such as co-requisites and pre-requisites can be found in the UGA Bulletin. |
| MARK 7510 - Marketing Management |
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A study of how marketing facilitates the achievement of the firm's objectives. An exhaustive survey of all core areas of marketing, including opportunity and competitive analysis, positioning and differentiation, marketing research, brands, IMC's, retailing, new product development, and the sales function, among others.
1.500 TO 3.000 Credit hours 1.500 TO 3.000 Lecture hours Syllabus Available Levels: Doctoral, Educational Specialist, Masters, Undergraduate Schedule Types: Lecture Marketing Department Course Attributes: Campus Fee Package |
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