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Important course information such as co-requisites and pre-requisites can be found in the UGA Bulletin. |
MARK 4600 - Integrated Marketing and Brand Communication |
The study of marketing communications of business firms and organizations. Attention focuses on the process and the challenges involved in developing effective communication strategies. Key issues in effective advertising are illustrated using business cases.
3.000 Credit hours 3.000 Lecture hours Syllabus Available Levels: Undergraduate Schedule Types: Lecture Marketing Department Course Attributes: Campus Fee Package |