Catalog Entries |
Fall 2014
May 05, 2024 |
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 | Select the Course Number to get further detail on the course. Select the desired Schedule Type to find available classes for the course.
Important course information such as co-requisites and pre-requisites can be found in the UGA Bulletin. |
| MARK 4500 - Services Marketing |
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Examination of the nature and features of services that distinguish marketing of services from marketing of physical goods. Emphasis is placed on adapting the marketing mix to retain customers and build loyalty. Models of services marketing, including the service profit chain and the service quality gap model, are introduced.
3.000 Credit hours 3.000 Lecture hours Syllabus Available Levels: Undergraduate Schedule Types: Lecture Marketing Department Course Attributes: Campus Fee Package |
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