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Important course information such as co-requisites and pre-requisites can be found in the UGA Bulletin. |
MARK 4350 - Marketing Analytics |
A practitioner-oriented introduction to the methods of marketing analytics. Class examples and exercises are drawn from real-world applications, and students will be actively engaged in executing the methodolgies using relevant software.
3.000 Credit hours 3.000 Lecture hours Syllabus Available Levels: Undergraduate Schedule Types: Lecture Marketing Department Course Attributes: Campus Fee Package |