Catalog Entries |
Fall 2014
May 04, 2024 |
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 | Select the Course Number to get further detail on the course. Select the desired Schedule Type to find available classes for the course.
Important course information such as co-requisites and pre-requisites can be found in the UGA Bulletin. |
| MARK 4210 - Professional Selling and Customer Relationship Management |
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Examination of the theory and practice of salesmanship. Focus is on developing and maintaining customer relationships, professional selling, understanding organizational buying behavior, customer opportunity analysis, problem identification, needs assessment, value analysis, and value- based selling. Both analytical and sales/selling skills are developed.
3.000 Credit hours 3.000 Lecture hours Syllabus Available Levels: Undergraduate Schedule Types: Lecture Marketing Department Course Attributes: Campus Fee Package |
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