Catalog Entries |
Fall 2014
May 05, 2024 |
|
 |
||
 | Select the Course Number to get further detail on the course. Select the desired Schedule Type to find available classes for the course.
Important course information such as co-requisites and pre-requisites can be found in the UGA Bulletin. |
| MARK 4100 - Consumer Buyer Behavior |
|
An overview of what marketers need to know about consumers and how this knowledge is used to satisfy consumer needs. Consumer behavior concepts, processes, and models that help explain differences in consumption behavior and choice are discussed. Concepts from marketing, economics, and basic behavioral sciences are introduced.
3.000 Credit hours 3.000 Lecture hours Syllabus Available Levels: Undergraduate Schedule Types: Lecture Marketing Department Course Attributes: Campus Fee Package |
|