Detailed Course Information |
Fall 2014
May 18, 2024 |
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| MBUS 3100 - Promotion and Publicity Techniques for Music Business |
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Examines unique/specific techniques for promoting albums, artists and concerts. Will examine traditional methods like paid advertising, radio airplay, local/national press. Also, will examine non-traditional tools, like social networks, online retailers, street teams, and viral video. Will emphasize using new metrics to gauge effectiveness of these tools.
3.000 Credit hours 3.000 Lecture hours Syllabus Available Levels: Undergraduate Schedule Types: Lecture Course Attributes: Campus Fee Package |
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