Detailed Course Information |
Fall 2014
May 18, 2024 |
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| MARK 9560 - Advanced Seminar in Psychological Models of Consumer Behavior |
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A comprehensive review of the psychological literature as applied to the study of consumer decision-making and behavior. The course will focus on cognitive and social psychology apsects of consumer behavior with an emphasis on generating high quality consumer research ideas.
3.000 Credit hours 3.000 Lecture hours Syllabus Available Levels: Doctoral, Educational Specialist, Masters Schedule Types: Lecture, Seminar Marketing Department Course Attributes: Campus Fee Package Restrictions: May not be enrolled in one of the following Levels: Undergraduate |
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