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MARK 7930 - Marketing Planning and Strategy |
Exploration of issues in strategic marketing and key factors that influence the formulation of marketing strategy. A second major thrust of the course is to link strategy to performance by focusing on the strategy formulation and implementation processes (i.e., planning).
3.000 Credit hours 3.000 Lecture hours Syllabus Available Levels: Doctoral, Educational Specialist, Masters, Undergraduate Schedule Types: Lecture Marketing Department Course Attributes: Campus Fee Package Restrictions: Must be enrolled in one of the following Programs: Professional MBA Gwinnett Professional MBA Buckhead Business Administration MBA Executive |
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