Detailed Course Information |
Fall 2014
May 17, 2024 |
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| MARK 7720 - Advertising and Promotion Management |
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The promotions function in Marketing. It covers aspects of advertising strategy, design, implementation, and research as well as goals, forms, and the impact of sales promotion. The course focuses on understanding how marketers can effectively use advertising and promotion to communicate their value propositions.
3.000 Credit hours 3.000 Lecture hours Syllabus Available Levels: Doctoral, Educational Specialist, Masters, Undergraduate Schedule Types: Lecture Marketing Department Course Attributes: Campus Fee Package Restrictions: Must be enrolled in one of the following Programs: Professional MBA Gwinnett Professional MBA Buckhead Business Administration MBA Executive |
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