Detailed Course Information |
Fall 2014
May 15, 2024 |
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| MARK 7510 - Marketing Management |
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A study of how marketing facilitates the achievement of the firm's objectives. An exhaustive survey of all core areas of marketing, including opportunity and competitive analysis, positioning and differentiation, marketing research, brands, IMC's, retailing, new product development, and the sales function, among others.
1.500 TO 3.000 Credit hours 1.500 TO 3.000 Lecture hours Syllabus Available Levels: Doctoral, Educational Specialist, Masters, Undergraduate Schedule Types: Lecture Marketing Department Course Attributes: Campus Fee Package Restrictions: Must be enrolled in one of the following Programs: Professional MBA Gwinnett Professional MBA Buckhead Business Administration MBA Executive |
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