Detailed Course Information |
Fall 2014
May 09, 2024 |
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| MARK 4700 - International Marketing |
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Introduction to issues and practices in international marketing. Focus is placed on cultural, legal, social, economic, and behavioral differences that affect marketing in global environments and on how the marketing mix is adapted to different cultures. Importance of world trade and the global business environment is emphasized.
3.000 Credit hours 3.000 Lecture hours Syllabus Available Levels: Undergraduate Schedule Types: Lecture Marketing Department Course Attributes: Cul Div - BUS, Campus Fee Package |
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