Detailed Course Information |
Fall 2014
May 18, 2024 |
|
 |
||
 | Select the desired Level or Schedule Type to find available classes for the course. |
| MARK 4100 - Consumer Buyer Behavior |
|
An overview of what marketers need to know about consumers and how this knowledge is used to satisfy consumer needs. Consumer behavior concepts, processes, and models that help explain differences in consumption behavior and choice are discussed. Concepts from marketing, economics, and basic behavioral sciences are introduced.
3.000 Credit hours 3.000 Lecture hours Syllabus Available Levels: Undergraduate Schedule Types: Lecture Marketing Department Course Attributes: Campus Fee Package |
| Return to Previous | New Search |
|